What you will learn
- Facebook & Instagram Ads account setup and campaign structure
- Audience research, targeting and budgeting strategies
- Google Search Ads basics and a sample campaign
- Landing page basics and conversion principles
- Reading reports and improving campaign performance
Course modules
- Module 1: Digital marketing basics & mindset
- Module 2: Facebook Business Manager overview
- Module 3: Facebook & Instagram campaign setup
- Module 4: Google Search Ads introduction
- Module 5: Optimization, scaling & reports
Who this course is for
- Beginners who want to understand digital marketing
- Freelancers who want to run ads for clients
- Business owners who want to run ads for their own products